The Website is operated by nkd LIFE Limited (referred to as “nkd LIFE / we / our / us”) a company incorporated in England (Company Number 09951276) with registered office at Unit D2 Braintree Industrial Estate, Braintree Road, Ruislip, United Kingdom, HA4 0EJ.
The purpose of this statement is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you.
nkd LIFE does not knowingly collect data from any unsupervised person under the age of 18. If you are under the age of 18, you must not use the nkd LIFE website or submit any personal data to us unless you have the consent of, and are supervised by, a parent or guardian.
Use of your personal information
1. When you use this site:
2. We may use information that you provide or that is obtained by us:
(a) to register you with our website and to manage any account you hold with us.
(b) to administer our website services.
(c) to fulfil our agreement with you and to process your order and obtain payment.
(d) to analyse and profile your shopping preferences e.g. (market, customer and product analysis) to enable us (i) to provide you with a personalised browsing experience when using the website and (ii) to review, develop and improve the products and services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme.
(e) we may use your information to make decisions about you using computerised technology, for example automatically selecting products and/or services which we think will interest you from the information we have.
(f) Where you have agreed that we may do so, we may keep you informed of products and services (including products and services of other companies and organisations and including special offers, discounts, offers, competitions, warranties, insurance and so on) which we consider may be of interest to you by any of the following methods:
- Telephone (including automated calls)
- SMS text messages and other electronic messages such as picture messaging
3. If you do not wish to receive information of products and services which may be of interest to you from us, you can select the opt-out option when you submit your details or you can unsubscribe at any time by sending us an email as described in paragraph 23 below or by signing in and changing your preferences on our website.
4. We may supplement the information that you provide to us with information that we receive from third parties.
5. We may engage third party payment providers to administer and process your payment card details in order to complete any purchase that you make through the website.
6. We may store and process your information on our own information technology systems or on systems owned by third parties that may store and process your information on our behalf.
7. In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers and to financial and other organisations involved in fraud prevention and detection, to use in the same way. Without limitation to the foregoing, we may disclose any information and data relating to you to the police or any regulatory or government authority including and not limited to law enforcement agencies in response to a request in connection with the investigation of any suspected illegal activities.
8. Calls may be recorded to verify content and may be used together with other customer records for regulatory compliance, quality control and staff training, preventing or detecting criminal activity and for complaint resolution.
Disclosure of your information
9. We may give information about you to the following companies and organisations who may use it for the same purposes as set out above:
(a) to other companies in the Group.
(b) to employees and agents of the Group and other approved third parties to administer any accounts, products and services provided to you by the Group now or in the future.
(c) to agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs.
(d) to other organisations for the administration of prize draws or competitions.
(e) to anyone to whom we transfer our rights and duties under our agreement with you.
(f) if we have a duty to do so or if the law allows us to do so.
10. We refer in paragraph 4 above to the fact that we may carry out credit reference agency searches to obtain information about you. These agencies record those searches. In addition to the purposes listed above, we may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties including our legal advisors and debt recovery agencies.
11. In carrying out the activities specified in this policy, we may transfer data to reputable companies outside the European Economic Area. Whilst we take reasonable steps to ensure that your information will be afforded the same level of protection as that required of us under applicable UK data protection legislation you should be aware that countries outside the European Economic Area may not offer the same level of protection of personal data.
14. We are required to provide you with clear and comprehensive information about the cookies which we use on the site and to obtain your consent to the use of the cookies. In order to comply with these requirements we have prepared a cookies policy setting out information about cookies, detailing the cookies we use and providing information on how to manage cookies on your computer.
16. We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or willful default.
17. For further information about the steps we take to protect your information and make online shopping as secure as possible, please see information on Secure online shopping.
18. Around 2 days after receiving your product, we may send you an email from TrustPilot inviting you to review and rate the product that you purchased. In addition, sometimes we may also ask you if you would like to answer questions related to your product submitted by other customers.
Please be aware that:
- once submitted, it usually takes 24 hours for your review, question or answer to appear on the website providing it adheres to our Publishing guidelines.
- your review can leave comments or if you prefer you can leave a ratings only review.
- it is only possible for you to edit your review after submission
- If you require any further information on this service you can contact Customer services at [email protected]
19. We may in our absolute discretion accept or reject any product or service review for publication on our website and may edit any such review for both length and/or content as we see fit. All reviews are submitted on the basis that nkd LIFE may use the review in any format and for any purpose as it sees fit and for any marketing or promotional purposes.
20. You have the right to see personal data (as defined in the Data Protection Act) that we keep about you upon receipt of a written request and payment of a fee (see Contact us below).
21. If you are concerned that any of the information we hold on you is incorrect please Contact Us at [email protected]
22. Please be aware that our site may link to other websites which may be accessed through our site. We are not responsible for the data policies or procedures or the content of these linked websites.
How can I get my name removed from the nkd LIFE.co.uk mailing list?
23. If you want to be removed from our mailing list, please send an email to [email protected] with the word “remove” in the subject line and the email address that you wish to be removed within the email. Please note that it may take up to 28 days to action your request. In addition, each electronic mailing we send you will contain details of how you can unsubscribe.
How do I change any details stored on nkdlife.com?
24. To change any of your registered details on nkdlife.com, click on “Sign in” and enter your login name and password. Once logged in change any of the details shown and click “update my details”. For further information about shopping on nkdlife.com, please read our Terms and Conditions and Home delivery information.
Changes to policy